Holly Macfee, Principal, Lookout
After 16 years working around the globe for the Walt Disney Company (with positions including Director, International Marketing and Sales, Disney Theme Parks, and Director, Brand Synergy, Walt Disney Studios), I took a leap of faith, left the mouse, and along with my husband Paul chose Oregon as the place to raise our family. Without knowing it, we were Oregon Dreamers, not unlike the folks featured in the campaign I would soon be working on. We were drawn to Oregon as a place where people seemed to value what mattered most--an Eden of natural beauty and each other. Blueberry picking, Douglas Fir gazing, coast wandering, waterfall trekking...we've indulged in our spectacular state's outdoors and indoors, with some of the best food and drink in the country. Sound like heaven? It is.
For the past 11 years, most recently as Vice President, Global Brand Strategy for Travel Oregon (the state tourism office), I’ve helped shape Oregon’s voice as a destination. Collaborating with the phenomenally talented Travel Oregon team and outstanding creative partners like Wieden+Kennedy, I launched Oregon. We love Dreamers.; Oregon Bounty, the state’s culinary tourism campaign and two-time winner of best overall campaign in the country from the US Travel Association; and the 7 Wonders of Oregon, the most successful tourism marketing campaign the state has ever run.
I’ve worked in communities across Oregon on destination development, marketing planning and creative materials, developing everything from brand guidelines to digital content to marketing channel strategies. I love helping places discover their voice and communicate their rich, authentic experiences to the world. Let me know your business challenges, and I'll put together the perfect, turn-key team to meet your needs.
Here are some of my clients: Travel Oregon, Salt & Straw, Discover Klamath, Oregon Wine Board, Domaine Drouhin
Pictured at top: I lived in Paris for 5 years as a copywriter & special projects manager on the start up team for Disneyland Paris.