Through 25 years of creating beautiful content for destinations and products, I've learned how to
tell stories with clear, inspiring design and a singular voice. My experience as a creative director working with designers, filmmakers, photographers and editors can help you grow your business. Let's uncover your best stories, create a content roadmap, and bring them to life.  

These little travel inspiration videos, Tasty Oregon Road Trips, were produced in collaboration with Robeson Communications and Optic Nerve Productions.

Samples of art direction, writing and/or editing, clockwise from left: Oregon Travel Philanthropy Fund hotel card; Travel Oregon Visitor Guide
(2-time winner of Best Travel Guide in the Country by the US Travel Association); Oregon Scenic Bikeways map

Read a travel blog writing sample here

Travel Oregon Visitor Guide designed in collaboration with Mediamerica; other collateral designed in collaboration with In House Graphics.

Travel and tourism is an essential economic driver for the state of Oregon. Paul Arentsen, owner of Winding Waters River Expeditions tells his story of the power of the travel and tourism industry and the importance of local partnerships.

Power of Travel/Winding Waters stories produced by Lookout & Optic Nerve Productions.

Header photo: Russ Roca, Path Less Pedaled, for the Old West Scenic Bikeway shoot.  Check out the series of Oregon Scenic Bikeway videos we produced with Path Less Pedaled here.