Back in the early 2000’s, artisan producers of all kinds--winemakers. chocolate makers, craft brewers, farmers and chefs--flocked to Oregon to pursue personal passions amidst the collaborative vibe of our food scene. Seeing this growth, we (Travel Oregon) invested in a national study that told us culinary tourism was on the rise, and the authentic, intimate food experiences Oregon offered were exactly what travelers were hungering for.
But we needed a platform to pull it all together and communicate it to our target audience of culinary explorers. Oregon Bounty was born.
Oregon Bounty became the campaign engine to which wineries and other culinary and agritourism experiences could hitch their wagon. Through our voice and images, we conveyed the artistry of our producers, and the authentic, intimate travel experience of wandering Oregon’s back roads and meeting those makers. As we say in our wine TV spot: “There are places you can go and drink wine with other people who like wine, but in a place called Oregon, you can drink great wine with the person who made it.”
Collaborators: Mira Kaddoura & Ginger Robinson, Chris Thurman & Andrew Dickson - Wieden+Kennedy, Justin "Scrappers" Morrison, Grow Films, Substance, In House Graphics,
Header photo: Nodaway Blues Blueberry Farm, Wilsonville, Oregon