Eastern Oregon came to Lookout to build an agritourism marketing plan, a brand, and a hard-working system of creative asset — from art directing photography to developing 9 touring maps to way-finding, signage, event banners and advertising. The campaign plays off the remote, vast beauty of the region and the opportunity to experience a way of life nearly forgotten, with heart-tugging invitations like: “If it feels like your kids are growing up too fast, bring them somewhere life slows down.” The Hatch Show print inspired logo engages readers with a playful wink: “Please don’t tell everyone about Eastern Oregon.”
Team: Holly Macfee, Dani Guralnick, Chris Thurman, Andrew Dickson.