Things We Do

Brand Work / Creative Strategy / Ideation

• Brand identity development (including naming), specializing in destinations, tourism related companies/offerings, hotels, craft food and beverage, packaged goods

• Brand ID Guide typically includes: Positioning/manifesto, tag line, logos for various uses, color & type palette, usage guidelines, social avatars, short and long body copy for marketing use, headlines for ads/editorial/social, in situ examples (e.g., comp ads, website homepage, rack card) to see how your brand will come to life

• Brand discovery and listening sessions, stakeholder input, creative strategy, manifesto work, campaigns

• Target audience development

• Competitive Review

• Communications Audit - review of existing communications (collateral, advertising, web, social); recommendations for improvement and example of best practices

• Brand implementation guides

Destination Marketing Planning

• Destination Marketing Planning: Audience mapping, marketing mix, content planning, budgeting, what marketing costs, best practices/case studies, competitive review, how to work with destination marketing organizations

• Full campaign creative development, execution, media planning & placement

• Big idea generators! Big ideas aren’t always the most expensive - we relish a challenge to build awareness for a destination in unexpected ways

Art Direction / Production

• Photo Shoots: Style boards, Casting, Shoot Oversight (photography, drone, video shorts for social media)

• Video production, assembling production teams

Brand Boost

Invite us to spend a day with your team to give your brand marketing a creative boost:

• Communications audit: Determine where you are "on" and “off” message, establish message prioritization and communication strategies

• Brand visual & tonal review: Are your creative materials (e.g., advertising, e-newsletters, publications, social media) delivering a visually compelling, consistent message for maximum impact with your audience? Do they sound authentic to the experience of your destination or product? 

• Recommendations: Shore up your brand to drive more business. (We can also implement these recommendations for you)

Writing, Content Design & Development 

• Content strategy, content planning and mapping, writing inspirational content (experience narrative, destination stories, itineraries, etc.) 

• Writing/producing video & multimedia content

Public Speaking

• It's true, I was a theater kid. I still love to share what I've learned with a crowd, whether in front of a corporate board or an audience of 2,000. Speaking topics: destination marketing best practices, storytelling, how to build a successful brand, and more. Let me know what you have in mind.