Seaside is Portland’s unofficial beach town, at least for families that have visited for generations. But what about those thousands of new Oregonians looking for a beach getaway to call their own? We needed to show them Seaside is so much more than just a day at the beach; it’s the North Coast capitol of fun, and it’s super easy to enjoy everything on offer. Thus was born “It’s Easy to Seaside,” a colorful, campaign filled with fun-popping illustrations that capture the nostalgia of the carousel and old-time game parlors, but also shows you how to kayak, catch your dinner, hike, bike or even just treasure the beach.
The campaign helped drive a 6% growth in hotel tax receipts YOY and a 34% increase in unique website visits. It also won awards for Best Website and Best Overall Campaign at the Oregon Governor’s Conference on Tourism.
Team: Holly Macfee, Dani Guralnick, Andrew Dickson